Online Promotion

How to Do Outrageous Musical Marketing

I’d like to give you something to think about based on my real life results in terms of getting gigs, magazine coverage, and excellent word-of-mouth promo.

There is zero BS here. Enjoy and please comment!

Concept 1: Do musicians have to market themselves?

You and I are running businesses, we are not only artists.

A hard pill for many of us musicians to swallow is that we all need to market ourselves.

If this makes you shiver, feel un-artistic, or think I am a fraud – WAKE UP! Any business, no matter what their product or service is, has to market themselves.

A Personal Transparent Update & 2014 plans

By Adam Rafferty 19 Comments

Hey Gang!

I have been a little off the internet radar lately, and I must apologize for a lag in posts, emails, youtube videos and all that good stuff.

It has been a VERY busy time for me actually. I will quickly get you up to speed, and I promise to post & blog from the road over the next few months.

Here is the God’s honest transparent news update that I’d give you if you were drinking a coffee with me right now.

How To Create Info Products from the Heart (and a Guitar DVD Update..)

By Adam Rafferty 14 Comments

I recently read an article by a buddy of mine named Rob Cubbon. He describes the state of mind & spirit he was in while creating a few of his e-books in his post “My Rules of Product Creation.”

While creating his first one, he was stressed and it felt like rolling a rock uphill. In contrast, the second one just “happened” by itself. Oddly – the second one which was infused with joy and ease is also preferred by his readers and sells better.

I’ve had the same thing happen when I record CDs under stress, so I know full well what he was describing.

I was starting to feel a similar process regarding the upcoming Guitar Instructional DVD which I plan to shoot later this summer.

How to Kick Butt on Guitar – Creativity Plus Discipline

By Adam Rafferty 36 Comments

Being a guitar player is not that different from being an author, photographer, magician or pizza parlor owner.

Huh?

In actuality – it’s only ONE field…we’re all self-employed entrepreneurs getting our creations out into the world, providing value for people, and earning something in return.

As an entrepreneur, you have to self motivate. It’s the “long haul” tactics and daily habits that build into something worthwhile, over time.

Short bursts of inspiration can’t build musicianship or a great career, but a little bit of work every day – towards a worthwhile goal, most certainly will.

I just read an article by my one of my favorite information marketers, Fred Gleeck, and he talked about the writing process…this quote rang true to me as a creative musician.

He says…

The one thing I suggest you do is that you MAKE yourself sit down and start writing every day for a given block of time. Writing is an act of creativity AND discipline.

This is exactly the process I use in regards to practicing guitar… I use “creativity AND discipline.”

You are the CREATOR, not the CONSUMER

As a CONSUMER, and lover of music – when you listen to your favorite musician or band, it’s as if you are getting the most delicious dessert at a fine restaurant, served to you.

Mmmm yummy!

No work is required. You sit back, hit play and enjoy watching and/or listening. Easy as pie.

As the CREATOR of that dessert, you will not likely “feel the feelings” that the consumer feels!

This is precisely the spot where, for example, little kids at music lessons realize they need to practice and “it’s no longer fun.”

The shiny new thing loses it’s luster, you see the errors and really have to polish your work of art.

A Recent Real Life Example

I recently did a stretch of arranging, videotaping and uploading 9 Beatles tunes to YouTube. Here’s one of them for your enjoyment – “In My Life”

[youtube=”https://www.youtube.com/watch?v=R_31xKFzSy4″]

The Discipline:

As the musical “dessert chef” I spent, on average

2-3 days creating the guitar arrangement & practicing it
1 day video taping & recording
Maybe 1 day more recording the video again after “sleeping” on the problems of the first taping
For each of these 5 day projects I have a delicious 3 minutes to present to the world.

The Creative:

Even though it’s “covers” some serious “creativity” went into choosing this stretch of tunes, before I even picked up the guitar.

I felt it was time to inject some new life into my repertoire, and I love hitting the “bullseye” musically for my audience.
Almost everyone loves the Beatles – so it’s as if I am coming “back from the bullseye” like a Zen archer. (See my C + Y = R post)
With a nice set of Beatles songs, I can maybe do a Beatles DVD
I can offer to now teach a Beatles class at a guitar workshop
Of course I’ll have more GREAT tunes to play on concerts
If people like the videos, they’ll share them socially
Maybe a Beatles CD is worth doing…
I strove to get GREAT versions of these songs onto the guitar that really convey the music, better than I’d ever heard…

When I saw what I wanted to achieve, I determined that it would be well worth the discipline and time needed to whip these tunes into shape and make videos, upload etc.

Is there “Luck” involved?

It makes me almost want to barf when someone says “oh you are so lucky – you get to do what you love…”

Are you kidding? I work my tail off and claim it….it ain’t luck!!!

🙂

Hopefully this gives you some “inspiration” to be disciplined, put the time in daily, and stick to a plan – and achieve your dreams!

Now….git to work!